The events industry has taken one of the hardest hits in the past 18months, with the height of COVID restrictions inviting few alternatives to the allure of a live event, quite simply the options were: Cancel, Postpone or Go Virtual. For many high-profile events, the latter was not an option due to multi-city locations, high numbers of competitors and the absence of fans being a deal breaker. This forced a pause to the industry for many months.

Now, as we begin to emerge through the difficulties of 2020, and are starting to see live events steadily work their way back into our schedules, Rob and the team remain cautiously optimistic of the future of the industry.

“It’s a really interesting time to be part of events, seeing people come together and connect for the first time in many months, it’s a privilege to be a part of it!” – Rob Walley, Controlled Events


Importance of Readiness

As we know, organising big events involves meticulous planning, complex co-ordination, and expert multi-tasking. We need to consider a multitude of circumstances and be prepared for all risks such as:

–      Adverse weather conditions

–      Unwelcome drones

–      Counter terrorism

Whilst supporting the recent Asics London 10k, it was great to see the athletes given the opportunity to practice their art ahead of the big day, to learn the routes, consider their pace and plan for obstacles. The saying ‘Practice makes perfect’ is as true today as when it was first uttered, and that applies beyond the athletes. The on-site teams from traffic control and security to refreshments and media, all took the time to practice their roles; planning and preparing for potential scenarios, running drills etc. all of which made those involved more efficient and perfect on the day.

“It was a pleasure working with Controlled Events on the delivery of the ASICS London 10K and appreciated the support and expertise offered in the lead up to the event, as well as on the day. We look forward to continuing to work with them in the coming months on our upcoming events.” – Emily Whitaker, Event Manager

Controlled Events has more than 16 years’ experience delivering award winning Event Control services. Our latest innovation includes our fully remote Event Control Room which has already successfully supported SailGPs latest event series, a multi-national sports tournament and several local and national events. We also deliver accredited on-site readiness training and exercising services to enable the seamless and safe delivery of your event by ensuring that potential risks are identified early on, your plan(s) are validated, and your team and suppliers are able to work effectively together.

Got a big event or series coming up and looking for support? Get in touch today for a free Readiness and Control assessment to ensure you step into this new era of events without hitch.